원문

프롬프트

I want to build the business described below:

Below is the full, detailed translation of the report into English without summarizing:

1. Demand

In today’s adult and corporate education markets, issues of declining learning effectiveness and lack of engagement are prominent. For example, the average completion rate of online VOD (video-on-demand) courses is only about 10–15%, and in some cases, over 90% of participants drop out midway. Learning by watching videos on one’s own tends to have low immersion and insufficient drive to act, which prevents it from producing meaningful outcomes. On the other hand, in-person or cohort-based courses tend to have higher completion rates (some cohorts report up to 85% completion), but these require real-time delivery by expert instructors and can only be operated on a small scale, making them less scalable and expensive. In addition, because they run on a fixed schedule, they suffer from a lack of flexibility and—especially for popular courses—limitations on enrollment can prevent people from attending at their desired times. Although companies are also adopting online learning for employee training, the low engagement and completion rates mean that the return on investment is minimal. Against this backdrop, there is a growing demand for a learning method that is both more effective and more accessible. In fact, after COVID-19, global companies have invested over $2 billion in upskilling their employees, actively seeking solutions that maximize learning effectiveness—a clear indicator of the demand for a new model that can significantly improve learning outcomes.

2. Status Quo

Currently, adult learners and companies use three main approaches to address educational challenges:

• VOD Self-Paced Learning:
  • Advantages: It allows learners to study anytime and anywhere at a low cost or even for free.
  • Disadvantages: It suffers from low engagement and completion rates; interactivity is limited, and learners often lack the accountability needed to see the course through to the end.
• Cohort-Based Courses:
  • Advantages: These courses offer high engagement through live interaction and peer support, often resulting in higher completion rates.
  • Disadvantages: They require live delivery by expert instructors and operate on a small scale, which makes them costly and less scalable. Fixed schedules further reduce flexibility, and popular courses may impose enrollment limits that cause inconvenience.
• Traditional Group Study (Informal Learning Groups):
  • Advantages: When individuals form study groups, they benefit from peer-to-peer support and accountability, which can boost initial motivation and enhance understanding through discussion.
  • Disadvantages: Such groups often lack a structured framework and verified curriculum, which makes it difficult to ensure depth and quality of learning. Scheduling challenges and reliance on each member’s personal drive can lead to inconsistency and even result in the group dissolving when momentum is lost.

In summary, while each existing method alleviates some aspects of the problem, none fully resolve the core pain points of low persistence, inadequate learning outcomes, high costs, and scheduling constraints. There is a clear need for a more effective learning solution that offers both autonomy and high effectiveness.

3. 10x Improvement

To achieve a 10x improvement over current methods, the solution must introduce transformative changes across the entire learning experience. Specifically, the following elements are required:

• Robust Collaborative and Community Elements:

  A strong learning community is needed to dramatically boost motivation and accountability, addressing the deficiencies of solitary VOD learning. Research from Stanford University has shown that team-based learning can increase completion rates up to 16 times compared to individual study. By creating a structure in which learners share responsibility toward common goals, engagement and persistence can be dramatically improved.

• Active and Participatory Learning Experiences:

  It is essential to shift learners from being passive viewers to active participants. By having each learner take on roles such as presenter, discussion leader, or quiz creator, they can prepare more actively and contribute to the group’s overall success. This role rotation not only reinforces individual accountability but also ensures that everyone engages deeply with the material—far surpassing the learning gains from simply watching videos.